Blackbook Engine Get started
Meta ads agent · Included with Solo

Inbound leads, without becoming a marketer.

You sell.  Blackbook Engine runs simple Facebook and Instagram ads that bring interested buyers to you.  It writes the ads from what you already know about your product, keeps spending inside the limits you set, and shows you what came back.

Get started Try it in the sandbox

How you launch a campaign

  1. 01
    Connect your Meta ad account.  Meta is the company behind Facebook and Instagram.  Your workspace connects its own ad account there, and only you see your results.
  2. 02
    Tell it what you sell, once.  You describe your product, who you sell to, the problem you solve, and how you like to sound.  Every ad starts from this.
  3. 03
    Pick the messages you like.  Blackbook Engine suggests a few different ways to pitch your offer, each built around one specific point your own website already makes.  Keep the ones that sound like you.
  4. 04
    Choose how the ads look.  Pick a style: Photo, Illustration, Outcome or Product.  Run a single image or a carousel, a short set of images people swipe through.  The ads use your real product photos and a look that matches your company.  Don't like a picture?  Regenerate it.
  5. 05
    Set what it can spend.  Choose a daily budget for the campaign, split evenly across your messages, then add a daily cap and a monthly cap.  Meta's automatic expansion setting, called Advantage+, stays off, so Meta doesn't decide to widen the campaign for you.
  6. 06
    Go live when you're ready.  Every ad is created paused in your account.  Going live is a separate click, and it's yours.
  7. 07
    See what came back.  One screen covers the last 30 days: what you spent, how many qualified leads came in, how many turned into scoping calls, the pipeline value, and your return on ad spend (what you got back for what you spent).  You can also see each campaign's spend, how many times its ads were shown, and how many people clicked.

What makes it different

Ads that sound like you.

Each ad is built from your own material: your product photos, your company's look, and a point your website already makes.  You won't see stock photos or generic slogans.

You stay in charge of the money.

This isn't hands-off spending.  You set a daily budget, a daily cap and a monthly cap, and the agent works inside them.

Measured in leads and pipeline, not likes.

Next to what you spent, you see qualified leads, scoping calls and pipeline value, so you know whether ads are worth your money.

Your account, your results.

Each workspace runs on its own Meta ad account and sees only its own data.

FAQ

Is it really included with Solo?
Yes.  Solo includes the Meta ads agent with 60 images a month, and 200 more images cost $19.  Ad spend itself is billed by Meta to your own ad account.
I'm a seller, not a marketer.  Will I be able to run this?
Yes, that's who it's built for.  You describe your product once, and Blackbook Engine drafts the messages and pictures.  You choose what runs and how much it can spend.
Can it spend more than I set?
The agent works inside your daily budget, daily cap and monthly cap, and Advantage+ stays off.  It doesn't move money between campaigns on its own.
Will anything go live without me?
No.  Ads are created paused, and going live is always your click.
Who can see my results?
Only your workspace.  Each workspace connects its own Meta ad account and sees only its own data.

Let the leads come to you.

Keep selling on LinkedIn.  Let Facebook and Instagram bring new buyers to your door.

Get started Try it in the sandbox